Apple Working on iPhone Nano, Smaller & More Affordable

According to a piece ran on Bloomberg, Apple is working on a lower-end iPhone that is both smaller and cheaper than the current line up. It is said to be one-third smaller than the iPhone 4, but I can only hope that the screen dimension doesn’t shrink proportionally. A 2.3″ screen running on iOS is as uninteresting as it sounds.

iPhone Nano
Imaginary iPhone Nano & iPhone Shuffle dated in 2007, courtesy of iA.

The new iPhone Nano, as everyone dubs it, will be going for $200 without contract.

It is understandable why Apple is willing to work on a lower end iPhone instead of maintaining its luxury or premium status, considering how quickly its arch rival, Android, is dominating the mid and low-end market.

Apple has done this before with its iPod line up with the iPod Shuffle, blowing the rest of low-end MP3 players out of water even without a screen (when everyone else has one).

The iPhone already has a strong branding across the globe, and I can imagine those who have longed for an iPhone but can hardly afford would welcome this new addition to the iPhone family.

Until there is an official announcement for Apple however, it’s best to take this news with a grain of salt. The iPhone Nano rumor has been going in both 2007 and 2008. It’s 2011 and there’s still no sight of a tinier iPhone.

#Apple#iPhone#iPhone Nano#rumor


  1. TechPaparazzi | Sarvanshu - February 13, 2011 @ 6:52 pm

    iPhone shuffle sounds weird, I think it will be a fail…

    • Vincent - February 13, 2011 @ 10:42 pm

      Apple would certainly not work on that, but there are reports indicating that Apple might come up with an iPhone Nano, which I think is really interesting.

      That will directly threaten the uncontested lower-end Androids.

  2. Delena Silverfox@Coupon Codes - February 14, 2011 @ 5:42 pm

    Well, considering I’ve been eyeballing an Android for my next phone so I don’t have to shell out the big bucks for an iPhone, this would certainly get my attention!

    But…it’s too teenie. I think I’d rather just pay more for a *real* iPhone than get that dinky little Nano.

    Or I could just stick with my original plan and get an Android.


  3. Vincent - February 14, 2011 @ 9:55 pm

    The deciding factor would be how well existing apps will work on the smaller iPhone.

    Some Android apps will not work on lower-end device, decreasing the appeal of such device. I’m seriously curious on the new iPhone’s screen size.

  4. nazimwarriach - February 15, 2011 @ 11:07 pm

    Story of iPhone Nano looks very interesting but who knows that it is just a rumor or a fact.
    If iPhone Nano comes into existence, it will soon capture the Asian Market. It seems that there is no truth in Shuffle.

    • Vincent - February 16, 2011 @ 12:33 am

      It seems more real this time around. There was another report claiming that Apple will not include onboard storage on the new iPhone Nano, but make it rely on the soon-to-be revamped cloud based MobileMe.

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